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Given the enormous variety of research methods available, identifying the precise method or combinations of methods most suitable for your research can be a research project in itself. Even once you have decided upon your core objectives, the research questions and hypotheses you will explore, and forged a robust conceptual framework in the context of your literature review, it may still be far from obvious what the optimal methodological tools may be for carrying out the practical research and gathering the data. Deciding upon the optimal units of analysis, the size of your samples, the range of relevant variables to be examined, and the methods of data collection to be employed, are all tasks that require considerable attention to detail. You must take special care to analyse the reliability and feasibility of your data collection techniques, identifying any potential sources of bias and designing appropriate methods of controlling for them. You must also ensure that the data collected is of sufficient scope to produce meaningful results while being both tractable by your analytical tools and manageable with the resources and timeframe available to you.

When it comes to writing your methodology chapter, you must be able to explain the manner in which the data you collect will enable you to effectively address your research questions, as well as provide reasons why you chose the methods you did rather than any of the available alternatives. You must also explain what precautions you have taken against likely sources of bias and show that you are aware of the limitations of the research design. All of this will be crucial for ensuring the efficacy of your data analysis and for assessing the validity and robustness of the conclusions you arrive at in the final chapter of your thesis.